A recently published paper by LUCSUS PhD candidate Sara Ullström, LUCSUS researcher Kimberly Nicholas and political scientist Johannes Stripple, has analyzed the rising public resistance to aviation in Sweden, where a social movement to reduce flying because of climate change highlights the importance of taking moral responsibility for high-carbon practices.
The study, which is published in the Journal of Sustainable Tourism, focuses on holiday travel and analyzes changing representations of flying in Swedish media since the 1950s (Figure 1). For example, flying was seen as an important part of the holiday experience in the 1950s; by the 1990s, it was merely a mode of transportation. Now low-carbon ways of traveling and living are gaining rising attention.